Client project Brand · Web · Content
Cukie Crew
A joyful, premium pet-accessories brand that treats collars as expressions of family connection and a pet's personality.
- Scope
- Brand direction, website design & build, and content system.
Human-Centered AI Brand Studio
AI moves fast.Human thinkingmoves brands forward.
Umana turns AI’s endless output into a clear direction, stronger brands, better websites, and digital experiences that actually connect your business to its people.
The philosophy
AI generates possibilities.
Humans create direction.
Technology should accelerate the work. Humanity should determine why the work matters. Umana lives in that tension, with judgment, taste, and accountability guiding intelligent tools toward outcomes that actually mean something.
What we do
Three ways we turn
AI into advantage.
Define what the brand means. Build where it lives. Shape how it speaks. Each one makes the next stronger.
- 01Brand FoundationsDefine what your brand stands for.We uncover what makes your business meaningful and turn it into a clear, distinctive brand. From positioning and purpose to messaging and visual direction, we build the foundation your business needs to communicate with confidence and grow with consistency.
- 02Website Design & DevelopmentBuild a digital presence that moves your business forward.We design and develop distinctive, responsive websites that build credibility, communicate your value, and guide visitors toward action. Every experience combines thoughtful UX/UI, technical SEO, forms, analytics, and a flexible foundation designed to evolve with your business.
- 03Content & Social Media StrategyBuild a social presence people remember.We create and manage strategic content, social campaigns, and consistent brand communication across the platforms that matter. From planning and copywriting to creative direction, publishing, community engagement, and performance insights, every piece of content is designed to strengthen your presence and support meaningful growth.
Selected work
Proof of taste & thinking
How we work
A repeatable method that keeps technology subordinate to direction.
- DiscoverWhat is true?Business, audience, context, goals, constraints.
- DefineWhat should we stand for?Positioning, priorities, success criteria, direction.
- CreateHow should it take form?Identity, content, UX/UI, prototyping, development.
- LaunchIs it ready to perform?QA, SEO, analytics, training, deployment.
- EvolveWhat are we learning?Measurement, optimization, new opportunities.
Why Umana
Why not just
use ChatGPT?
Tools can generate thousands of possibilities. Choosing the right one, and turning it into a coherent business asset, changes everything. That is where Umana comes in.
Start Your ProjectAI toolsPossibility
- Fast outputs
- Endless options
- No point of view
UmanaDirection
- Selection & judgment
- Coherent brand system
- Accountability
AI Insights
AI, translated into value
Fewer, better pieces that stay useful after the news cycle ends.
- AI for Business
What to automate, and what to keep human
Coming soon - Brand Strategy
Staying distinct when output becomes abundant
Coming soon - Web & Experience
The small-business website that earns trust
Coming soon
Request a Proposal, or follow along as the first briefs publish.
PlaceholderDocumentary portrait of the Umana founder4:5, 1200×1500, AVIF/WebP
About
Meet the founder
“I started Umana because AI made production cheap and direction rare. The hard, human part, knowing what a business should stand for and what deserves to move forward, is exactly the part I care about.”
The Founder
Founder & Creative Lead
Start your project
Build what’s next, without losing what makes your business yours.
Tell us where you are and where you want to go. We’ll bring the direction.
- Emailumanamkt@gmail.com
- Based inMinneapolis, Minnesota
Prefer email? Request a Proposal.